Along with the rapid development of automobile industry and the improvement of living quality, motor vehicle ownership in China is becoming more and more high.According to the ministry of public security, by the end of 2008, China's motor vehicle has nearly 170 million cars, including passenger vehicle ownership to 38.5 million vehicles, freight car has 11.25 million cars.The increase of the vehicle at the same time also makes the vehicle scheduling, monitoring, tracking, security and intelligent management requirements, thus caused the rapid growth of GPS monitoring operation market.Because the GPS monitoring system is a blend of cutting-edge technology in the field of automobile, communication, IT, the whole industry chain including manufacturers, electronic equipment suppliers, mobile operators, software vendors, content providers, service providers, and other relevant departments, the industrial chain of longitudinal deepening let a lot of interest in car electronics industry elite from the late 90 s to the GPS operation monitoring field.In the past ten years.The development of GPS carrier in China?How to develop GPS carrier?This article is analyzed from different angles, as are engaged in, will be engaged in GPS operation colleagues to give some references, in order to make the entire industry from the disorderly and orderly, let operators more clearly in the future.

One, the concept of private cars is the development direction of GPS carrierWhat is the concept of private cars?
Private cars concept is to improve GPS operators customers through different channels for private cars install GPS monitoring device of a concept.OnStar concept cars from the United States.OnStar co., LTD. Is a wholly owned subsidiary of general motors, is also the leading automotive safety information system service provider.OnStar's main business is through GPS and wireless communication technology provide driving services for car owners.Since OnStar is gm's company, so the OnStar business mainly gm vehicles, by the end of 2008, OnStar in North America has more than 5 million service users.GPS monitoring of domestic enterprises to enter the GPS industry, it is took a fancy to OnStar's successful experience in the United States, relative to the us, the huge consumer market is more, China's auto development potential is far greater than the United States, after all, China is a superpower, with a population of 1.3 billion, therefore, almost all the GPS carrier want to own OnStar operations center in China.At the same time, the success of the domestic mobile, unicom, given the GPS carrier great dreams, dreams of one day becoming a second mobile or unicom the second.Why many GPS carrier value private car market?On the one hand, China has a lot to the ownership of private cars, and every year at the speed of the geometric level increase again, plus the security situation is not optimistic in recent years, domestic demand for private cars in the GPS industry is larger.The main point is less upfront costs, barriers to entry is low.For general operators, servers, recruit a few operator and equipment installation work, can be opened.Operators don't have to research and development equipment, so don't need a lot of technical personnel.For small companies, if the enterprise of the selected product stability, normal operation and development of 5000 cars, each car charge 50 yuan a month for the service, the monthly income is 250000, make product corporations, the cost relative to return on investment is very high.Because of this, enter the GPS operating enterprises much more special, and selected the private cars as the breakthrough direction.
On the other hand, will tell from the business development, private car customers although they are scattered, the biggest benefit of development of private car market is don't need too many resources, the resources here mainly refers to the network resources.GPS operators there are two main ways to exploit the private car market, first, the auto 4 s shops, the most direct;Second, car repair shop, auto parts store.Relative to the industry customers, do the local resources of private cars need a lot less.For enterprises, market development capability is not strong, do private cars may be the best choice.

The main problem of others is GPS operatorsThe aforementioned Onstar is mainly aimed at the general owners of its customers, G - BOOK the customer is the owner of the Toyota, Wingcast was aimed at ford's owner.Throughout the GPS operation of the foreign for domestic GPS operators, the current situation of the domestic vehicle cause the embarrassing situation of the operators.Because our country automobile industry overall development level is not high, so, now on the market can see every models of cars, different models has different problems in the installation of the equipment maintenance.Current GPS carrier the core service content of GPS location information have to rely on satellite system in the United States, wireless communication have to rely on China mobile or unicom, had caused the GPS cannot scale operation, standardized.Unlike China GPS carrier foreign operators, do a car, and are car companies provide their clients with after market service, thus in the quality of automotive products and compatibility problems like do relatively well, even for Onstar, he has his own communications network, therefore, doing service in the process of the communication problems will not have a big impact.

Take off the net rate of high phenomenon that GPS carrier to be solved urgentlyGPS devices caused the failure rate of the owner to take off the net phenomenon, affected the GPS carrier of business development at the same time.According to incomplete statistics, the domestic GPS monitoring equipment repair rate is as high as 30%, high repair rate let owners lose faith in GPS operators, owners often in use after a period of GPS, don't want to pay the service fee, so GPS carrier would appear large net off phenomenon.This phenomenon for GPS operators pay attention to do some of the private cars, is a fatal blow.Are the main drivers to install GPS device does not directly through the GPS carrier, but in the 4 s shops or automobile repair shop to install, unstable will directly affect the product the credibility of 4 s shops and auto repair shops, therefore, due to the quality of your goods, GPS carrier lost is not a customer, but a group of customers.

Low level of service, service content is a single operatorGPS carrier is SP (Service dojo.provide), Service providers, and the current domestic services provided by the GPS carrier is single, this is the main factor restricting the development of the industry.Usually GPS carrier for private car service mainly includes real-time query the vehicle location, vehicle tracking, online ZhaChe, a key for help, remote power cut-off, air-conditions emergency alarm, remote monitoring, autonomous/remote control fortification/illegal removal, door open alarm, illegal to start the alarm, the door is not prompt, remote control, remote control switch door emergency alarm, central lock automation (the brakes to lock the door, shut down the lock), car hands-free calls, etc.Part pays attention to the information of GPS carrier also provides value-added services, such as code and car insurance, center navigation, and pay fines, drink free shuttle vehicles, etc.

From the services listed above, the services provided by the GPS carrier and a lot of content.But you carefully look at the, these services are basically is classified into the three, one is ZhaChe, 2 it is to guard against theft, third, air-conditions, actually you will find that these services are usually basic seldom used.Estimate the new more ordinary, because as long as there is fireworks, vehicles will report the theft alarm.At the same time, many operators do not do a good job in internal work, without the service standardization, systemization, streamline, often at the time of car owners need to service but could not provide the regular service, the owner handed over 50-80 a month for the service, but if only is this kind of service, the owner nature is not willing to continue to teach service charge.Nearly this year the domestic appeared many cases owners sued GPS operators, this phenomenon in warning operators, how to improve the service level, can not delay.In addition the service content basically can't meet the demand of the owner's growing service, increase the service content, is another problem faced by GPS carrier.Besides the burglar air-conditions what service?This is a lot of people like to ask a question.Recently, the author also visited some GPS carrier, they mention two words - "information".It is true that information is required a subject for future GPS carrier, no information, no operation.Information the word as a shining beacon for the GPS operation industry, but the vision behind the listen to the operators, the author thinks that such information is appropriate, is debatable.These GPS operators to provide what information?They list a lot, such as the NBA live game, CBA game live, stock trading, lottery information, daily news, and so on.Why are these information may not be appropriate, we can analyze the transport situation of private cars, for private owners, basic it is an office worker, even if is the enterprise boss, transport mainly to work every day and go off work, and see the customer every day.Transport time basic on 8 a.m. to 9 stores, half past five to half past six in the evening, in the morning time, NBA games have no beginning, stock without opening, traffic radio news can listen to, who will subscribe to the GPS carrier service?Besides since motorists, estimate is not a general staff in the company, the network so developed, do not need to know information in the car, direct access to the Internet is convenient and easy.Although CBA is evening kick-off, but that it is also the thing after at half past seven.Lottery is also in the evening, the time that the lottery is even more late.As a result, few people through the GPS to subscribe to some of these services.Look at China mobile, a total of three brands, the gotone, easyown and m-zone, three brand, customer is the most m-zone, why?Cheap.Some information using a mobile phone subscription or playing games is the m-zone this consumer groups, and the average age of the consumer groups is 20, 20 groups that GPS carrier should not concern, because this group no ability to buy a car, this is the characteristics of Chinese content services market.

May be it is not hard to see from the above analysis, private car is the development direction of GPS carrier, although there exist many problems, but China's private car ownership or a lot of confidence to the GPS operators.The operation of private cars is not no market, but time is not yet ripe for it.The development of the private cars need to constantly change consumer spending habits, need to discuss a certain business model, really need to figure out for the service content of the owner.Is the enterprise survival and development must be considered, and the operation of private cars is the GPS operation in the direction of enterprise development, and now this kind of business model, not the GPS carrier means of survival.